The alliance will cover fan engagement, digital collectibles, metaverse experiences, and interactive gaming.
WTT believes its events reach 519 million fans and NFT Technologies will look to engage those through developing and enforcing a Web 3.0 strategy.
Adam De Cata, chief executive at NFT Tech, says that Table tennis is exploding in terms of global popularity and participation and the WTT has been very forward-looking and progressive in leading sports technology innovation.
Further, the executive mentions that they were going to build compelling multi-faceted experiences that will further boost fan and player engagement including play-to-earn, which in itself is a multiple-billion-dollar opportunity space.
Michael Brown, WTT chief financial officer, stated that WTT has been researching and preparing its entry into the Web 3.0 space for over 15 months now, studying and analyzing ways in which it can make greater fan engagement through Web 3.0.
The collaboration with NFT Tech is the first major step on this journey. NFT Tech has confirmed to be a leader in the space when it comes to technology innovation in sport, which we believe is important when it comes to growing our sport.
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