To herald in the Year of the Tiger, Tiger Beer Malaysia is officially collaborating with the Malaysian streetwear brand Pestle & Mortar Clothing (PMC) to create a series of NFTs
The NFT collection, titled ‘The Tiger Archives,’ consists of 6,688 unique hand-drawn NFTs that were on sale on OpenSea and sold out within 10 minutes. The NFT collection is a component of Tiger Beer’s “The Year of Your Tiger” marketing, which encourages individuals to “accomplish ambitious goals in 2022.”
Tiger Beer has always embodied the “bold and daring” Tiger character, as seen by the company’s decision to make beer in the tropics against widespread opposition, according to the Global Brand Director for Tiger Beer.
Each NFT is inspired by the noble tiger and depicts amusing variants of a “Lucky Tiger” with various themes, positions, and borders. The NFTs also provide holders with access to selected experiences and unique products.
Numerous Beer and Alcoholic Beverage Companies Join Web3
Although Tiger Beer’s NFT drop and cooperation with PMC are undoubtedly novel, it is not the first beer or alcoholic beverage business to enter the NFT market. Beer and alcoholic beverage corporations have been active in Web3 during the whole year, keeping NFTHi busy writing about new initiatives and relationships.
Here are some of them,
- Absolut Vodka’s Coachella-themed Metaverse
- Budweiser and Zed Run partnership for Web3
- “Royal Crown” filing patent for NFTs
Because NFTs enable the safe purchase and sale of digital assets on the blockchain, the new technology enables businesses of all types to experiment with new methods of client engagement. As indicated by these articles, many beers and alcoholic beverage corporations see Web3 and the metaverse as the next big thing and are rapidly entering the field.
We’ll have to wait and see whether Tiger Beer and PMC will continue to work, but given how quickly the NFT drop sold out, it’s a safe guess that we’ll see more from both firms in the NFT area in the coming months and years.
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NFTHI does not recommend any kind of Investment in NFTs or NFT trading. All the strategies are merely educational references.
Conduct thorough research before you start with NFT trading.