This year’s Ballon d’Or winner will get NFTs

The winner of the prestigious award Ballon d’Or will receive digital tokens (NFTs) to go with their gleaming trophies. The award is considered the top-most achievement for a footballer.

The France-based award, run by the L’ÉQUIPE media group, has honored the beautiful game’s best players for about 66 years. They do this by honoring players with global acclaim and a trophy in the form of a golden football.

But this year L’ÉQUIPE is looking to move into the crypto sector, proffering a wide range of Non-fungible-tokent. Free for the winners but with hundreds more that will be sold to the football fans.

ballon-d'Or-nft
le ballon d’or entre dans une nouvelle ere – “the golden ball enters a new era”

Sport is teeming with NFT projects as organizers, clubs, and players constantly look to cash in on their fame. These tokens will be linked to a piece of art, a video game avatar, or a real-world object, as with the Ballon d’Or.

You may also like, NFT tickets: Binance teams up with Italian Football Club S.S. Lazio for the 2022-2023 season

Regardless of the current market crisis, L’ÉQUIPE reveals that the Ballon d’Or NFTs were part of a longer-term strategy. The media group mentions that this first collection will be followed by others as the Ballon d’Or, and more extensively the L’ÉQUIPE and Amaury groups, wish to project themselves in an endurable way into the world of web3, the new age of decentralized internet.

In addition, L’ÉQUIPE also mentioned that it would auction 3 NFTs that would give the holders “VIP access” to the awards ceremony on 17 October, followed by hundreds more after the ceremony concludes.

With an amazing campaign with Real Madrid this season, French Striker Karim Benzema favorite to win this award this year. The Striker was in form of his life and played throughout the season without getting his hand operation done.


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