The Weeknd and Binance team up for the Crypto-powered world tour

Popular musician The Weeknd first plunged into the NFT domain early last year as the market was heating up. The artist has continued to make moves since then. The latest of these is enrolling the world’s biggest crypto exchange to support his upcoming world tour and launch NFTs around it.

Also Read, How NFTs will change the Music Industry

The Weeknd & Binance Partnership

The Weeknd

On June 2nd, Binance and The Weeknd announced that the exchange will sponsor the artist’s After Hours ‘Til Dawn world tour, which commences in July and will kick off in the United States and Canada. A Binance release defines it as a “crypto-powered tour,” and proclaims that it will be the first global concert tour to tap Web3 technology for fan experiences.

Binance will operate with the Toronto-based HXOUSE community incubator to generate an NFT collection around the tour, along with co-branded merchandise. Concert-goers will also obtain a virtual ticket stub that can be redeemed for memorial NFTs

Check out, Snoop Dogg’s NFT-based Pastry Shop

As part of the partnership, Binance will contribute $2 million to the XO Humanitarian Fund, which The Weeknd initiated earlier this year in his role as a United Nations World Food Programme (WFP) Global Goodwill Ambassador. The Weeknd and Binance will also unite on additional NFTs and donate 5% of those NFT sales to the fund.

Binance is the world’s largest cryptocurrency exchange by trading volume, and the firm handles an NFT marketplace, as well. An NFT is a token that serves as proof of ownership to an item, and they are usually used for digital goods like artwork and collectibles. 

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