Swiss premium watchmaker TAG Heuer ventures an NFT-enabled smartwatch

TAG Heuer’s newest premium wearable combines watches, blockchain, and NFTs

TAG Heuer has teamed up with the prominent nonfungible token (NFT) community around Bored Ape Yacht Club and CLONE-X to develop a smartwatch that shows NFTs and links to cryptocurrency wallets such as MetaMask and Ledger Live.

The firm claims that the TAG Heuer Linked Calibre E4’s functioning would be simple, with NFTs sent to it through a linked smartphone. The device is configured to accommodate static and animated NFT artwork, and it can transmit numerous NFTs to the watch. TAG Heuer noted that NFT artwork might be scaled and positioned inside one of three possible watch styles.


In a blog post, TAG Heuer describes the current features of the smartwatch and how it displays and manages NFT artwork.

“Some NFTs consist of static pictures, while others are animated GIFs. The watch face of TAG Heuer will handle various formats in sharp detail, with animations that loop indefinitely.”

Additionally, the smartwatch will be able to link to the blockchain and validate NFTs held by the user. TAG Heuer explains the functionality in their press release as follows: “Verified NFTs are shown in a hexagon with a gravitational cloud around the picture.”

You may find this interesting, Generative NFT Chairs redefining the furniture industry

This new NFT capability will be available to all Tag Heuer Calibre E4 users as a free upgrade through Apple’s App Store and Google Play.

Using an in-house development team for blockchain-related initiatives, TAG Heuer continues to expand in the Web3 industry. The watchmaker company partnered with BitPay in May to initiate taking Bitcoin (BTC) and eleven other cryptocurrencies. These include six stablecoins linked to the US dollar. In recent months, Bulgari, Jacob & Co, and others have entered the market for NFTs.

Respective sales of NFTs attained the tens of millions in 2021 when they blasted into the media. Despite current market circumstances and falling NFT pricing, sales are supposedly stable

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