Spotify New Testing To Improve Artist’s NFT Promotion

Spotify’s New Testing


Spotify is testing a different way for artists to depict their NFT token collections. The music streaming platform has rumbled out the test for a few users on Android in the US. This presently includes NFT previews for artists like Steve Aoki and The Wombats.

A spokesperson of Spotify mentioned, that Spotify is running a test in which it will assist a small group of artists to promote their existent third-party NFT offerings through their artist profiles. The Spokesperson also emphasized that they routinely conduct numeral tests in an effort to enhance artist and fan experiences. Some of those tests end up making the way for a broader experience and others suit only as an important learning.

Users who are part of this testing use case will be able to preview a few NFTs through an artist’s profile page. In addition, users can also learn more about a specific NFT and select to purchase it via an external marketplace. Spotify articulates that it isn’t applying any fees as part of this test.

The company expresses that it’s conducting the tests in response to requests from its industry associates. Spotify also states that the test is part of its persistent efforts to help artists in deepening their connections with fans.

Spotify has been working to improve artists’ profiles since last year. In October, the company teamed up with Shopify to authorize artists on its service to connect their Spotify profiles with their Shopify stores. This allows the artist to market their merchandise instantly to fans through the Spotify app. After linking their Spotify for Artists accounts with their Shopify online store, artists were able to sync their product catalog to Spotify to showcase whichever products they pick on their profile in the streaming music app.

Spotify isn’t the only digital brand looking to incorporate NFTs on its platform. As reports have suggested Instagram lately revealed that it will start testing NFTs with select creators in the United States.
According to Instagram, creators and people who are part of the test can directly share NFTs that they hold made, or bought. They can share these NFTs in their main Instagram Feed, Stories, or even in messages. There are no fees associated with posting or sharing a digital collectible on Instagram. Facebook is also planning to add support for NFTs in the upcoming future.

More companies are attempting to catch the NFT wave, but it looks like that initial surge could be flattening out, at least for the time being. A recent report from The Wall Street Journal suggested that the daily NFT sales have dropped 92 percent from 225,000 in September of last year to just 19,000 as of May 3rd. The number of operational NFT wallets is also on the decline. This decline was about 119,000 in November to 14,000 toward the end of April.

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