On June 2nd, Snoop Dogg declared he will place his favorite Bored Ape front and center in a new LA-based dessert shop. In collaboration with Food Fighters Universe, “The Doggfather” will design a Bored Ape pastry restaurant dubbed “Dr. Bombay’s Sweet Exploration.”
In a recent tweet on Food Fighters Universe’s page, Snoop Dogg formally reported his collaboration on this latest BAYC eatery. Snoop can be noticed sporting a picture of “Dr. Bombay” aka Bored Ape #6723 on his hat and T-shirt in this new clip.
In the latest report, Snoop Dogg did not drop any specific details on an opening date or menu items at Dr. Bombay’s. Nevertheless, Food Fighters Universe says it will unleash special NFTs that may link with a rewards program or in-store benefits.
Further, Snoop Dogg’s son Cordell Broadus is also working with Food Fighters Universe to make Dr. Bombay’s a reality. In recent interviews, Broadus stated that he believes Web3 technologies like NFTs will be the future of the restaurant industry.
What’s more interesting is that Food Fighters Universe’s Andy Nguyen has prior experience building a successful Bored Ape restaurant. A few months ago, Nguyen created a BAYC burger joint named “Bored & Hungry.” Before opening this LA-based restaurant, Nguyen spent $267,000 to utilize Bored Ape #6184 in his store’s decor.
Will Yuga Labs be involved in building Snoop Dogg’s Dr. Bombay’s?
Even though Yuga Labs made the 10K Bored Ape Yacht Club collection, it grants NFT holders full IP rights over their avatars. Hence, it’s legal for Snoop Dogg and Andy Nguyen to use their apes in logos, merchandise, and branding for their upcoming NFT-based pastry shop.
A substantial reason why investors and entrepreneurs buy a Bored Ape NFT is to relish its valuable IP. Since the Bored Ape Yacht Club is the most mainstream NFT project, utilizing one of these avatars can quickly lure a customer’s attention.
Many other businesses have initiated using the BAYC’s IP to promote almost everything, from beauty products to beverages. For example, the Miami club E11EVEN paid $400,000 to own Bored Ape #11 and use it in its marketing. Even Universal Music purchased Bored Ape #5537 for its band “KINGSHIP.”
There are also a surplus amount of spirits brands that have started using a Bored Ape as their official mascot. In fact, Happy Dad Hard Seltzer execs lately told Snoop Dogg that they are working on a banana seltzer that will feature Bored Ape #8928. Other brands like Siempre Tequila and Monkey Shoulder have utilized Bored Apes in their marketing campaigns.
So, even if Yuga Labs didn’t sign off on these happenings, it’s within an NFT holder’s right to use a Bored Ape to give their brand a prominent boost.
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