Sandbox and Samyang AANI create Samyang Foods LAND in the metaverse 

Samyang AANI, a media commerce unit of Samyang Foods, is collaborating with The Sandbox to construct Samyang Foods LAND in the metaverse

aani-and-sandbox-metaverse-partnership
AANI and Sandbox Metaverse Partnership

This new partnership will provide The Sandbox users with an interactive service as well as an NFT collection of Samyang Foods’ brand and content intellectual property in their LAND. 

Samyang AANI is one of Samyang Foods’ affiliates and is responsible for the company’s intellectual property rights, content-related metaverse, and NFT operations. It is actively expanding into online sales by bolstering e-commerce firms to target the “global” and “millennial generation” of Samyang Foods. The partnership between The Sandbox, Samyang Foods, and Samyang AANI will target the global market. 

“We are thrilled to be working with Samyang, which has been a beloved Korean culinary brand for decades. Cindy Lee, CEO of The Sandbox Korea, remarked, “They are at the forefront of the global food trend through the production of globally successful items such as Hot Chicken Flavor Ramen.” This alliance is an excellent example of collaboration between a food business and the metaverse to create never-before-seen experiences. 

With the multiple brands and content IP assets that Samyang Foods Group has amassed over the past 60 years, we will establish a new culture that enables customers worldwide to have new experiences by growing our global NFT and metaverse platform. remarked Jaden Kang, COO of Samyang AANI. “It is a pleasure to be the first food firm to construct K-Content-focused food-themed LAND in K-verse.” 

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Samyang Foods 

Samyang Foods Co., Ltd., founded in 1961, created ‘Samyang Ramen’ (Ramen is a Korean staple.) Samyang employs natural ingredients to produce high-quality meals and authentic Korean tastes. Hot Chicken stir-fried noodles, one of Samyang Ramen’s numerous varieties, is a top K-Food brand. 

Samyang AANI 

Samyang AANI sells worldwide lifestyle content. It does worldwide IT and content commerce. It communicates with clients its tale (content) with the phrase “Animated Stories.”  


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