Rock Band Muse to release NFT Album on Polygon-based Platform

“Will of the People,” the ninth studio album of the iconic rock band Muse, will be unleashed on August 26 as an NFT. This is the first-ever release that will enter the charts in the UK and Australia.

“Will of the People” will be sold via polygon-based NFT Platform Serenade, the “eco-friendly” platform that assists artists to take advantage of the NFT boom.

Serenade’s CEO Max Shand mentions that Muse has always had a great appetite for innovation and pushing the limits of how they deliver their music to fans, so utilizing this technology to boost the experience of their new album made a lot of sense.

According to Serenade’s website, the platform employs layer-2 solution Polygon to mint NFTs. The company considers Polygon’s proof-of-stake (PoS) mechanism “far more efficient” than Ethereum’s current proof-of-work (PoW) consensus algorithm.

Further, Shand states that all Serenade NFTs are minted on the Polygon because they value its affordability and eco-friendliness. The CEO adds that On Serenade, they bear gas fees on behalf of all users, artists, and fans because they want to replicate the frictionless shopping experience that today’s customers are used to, and Polygon permits them to do so at this scale.

Serenade’s one notable feature is that the platform doesn’t need users to make a crypto wallet before buying NFTs. Individuals can use debit and credit cards to purchase NFTs on the site. Users can also utilize their existing Bitcoin or Ethereum wallets attached to Coinbase.

As further explained by the CEO, when a fan signs up on Serenade, the platform automatically forms a digital wallet on their behalf using the Web3 infrastructure authentication solution Web3Auth.

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Muse’s “Will of the People NFT album to hit the charts

will-of-the-people-muse-nft-album
NFT Album “Will of the People”

Official Charts Company (OCC), the home of the official UK Top 40 charts, made NFT albums qualified for the charts in April this year, when UK indie rock band the Amazons released a digital box set NFT, delimited to 100 copies. However, this was a release containing NFT content in the form of animated unrevealed photographs taken from a key moment of the band’s past, instead of a standalone release.

Whereas, Muse’s upcoming NFT release is limited to 1,000 copies globally and will arrive as both an NFT and a limited-edition format.

A £20 ($24.50) purchase will fetch fans a downloadable version of the album as high-resolution FLAC files including digital signatures of the members of Muse. Apart from that, each of the 1,000 buyers will have their names permanently detailed on the linked roster of buyers.

Martin Talbot, chief executive of the OCC, stated that the Muse release did not force an update of the OCC’s chart-eligibility rules as it becomes the first NFT album that meets the admission criteria with Serenade being authorized as a chart-return digital retailer.

Shand the CEO mentioned that following the August 26 Muse release, they will be working with a number of emerging and iconic artists to utilize the digital pressing format to release albums, EPs, and singles to fans, with a focus on the music, emphasizing that Serenade will also be looking to the joys of opening bonus materials and have the fans’ names etched into the history of a record for all-time.

Muse Band

Muse won NME Award for Best British Band in the year 2007, 2010, and 2011, also the MTV Europe Music Award for Best World Stage Performance in 2019, and Grammy Award for Best Rock Album in 2011 and 2016, among many other honors.

In 2020, Muse worked with Dapper Lab’s CryptoKitties project to make digital collectibles.


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