NFT tokens are set to appear on Facebook, and Instagram as Meta continues its Web3 Expansion 

NFT tokens will be found under a tab on creators’ Facebook timelines in an incremental rollout commencing in the United States.

Facebook will allow NFTs with a “digital collectibles” tab on creators’ timelines to portray their work. Meta technical program manager Navdeep Singh showed screenshots of NFTs and a creator’s page Thursday on Twitter


A spokesperson for Meta, the parent company of Facebook, told the same day that the rollout of NFTs on Facebook would be gradual, starting with select creators in the United States. Ultimately, NFT creators will be able to cross-post between Facebook and Instagram, another Meta property. Instagram is correspondingly testing NFTs in its Spark AR augmented reality platform.

Also read, NFTs are now available for artists on Instagram

Instagram extended its NFT trial from the U.S. to international users last week. The app permits NFTs minted on Ethereum and Polygon to be exhibited, with other NFTs from Solana and Flow prepared as well.

Meta revealed in May that it was beginning tests of NFTs on Instagram, with Facebook to follow suit “soon,” according to CEO Mark Zuckerberg. Other Meta-owned apps, such as WhatsApp and Facebook Messenger, will bring in NFT display capabilities someday added the CEO.

Facebook rebranded as Meta last year in October. It has been aspiring to expand in Web3, but not all of its efforts have been victorious. Meta gave up on its attempt to undertake the Diem stablecoin in February after substantial opposition from regulators worldwide. Nevertheless, Meta filed trademark applications for a Meta Pay payments platform in May, and Zuckerberg informed on June 22 that Meta Pay would substitute Facebook Pay.

Zuckerberg also said that Meta Pay will be available on Facebook, Instagram, WhatsApp, and Facebook Messenger. However, a company spokesperson described that it won’t offer the ability to turn digital collectible posts into ads for now on Facebook, so it seems that Meta will not embark on NFT sales there.

The sale of NFTs is anticipated to launch on the company’s Meta Quest app store, which provides apps and games for Meta’s Metaverse.

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