The National Football League (NFL) tried offering free memorial NFT ticket stubs to fans at a few live games last season. For the 2022 season, the NFL wants to extend the project to many more games.
The NFL stated that fans who go to more than 100 live regular season games during the 2022 season will fetch NFT ticket stubs. Like previous year, the NFT virtual commemorative ticket program is being operated with the help of Ticketmaster, a company that trades tickets to events. At the moment, there are 101 games on the list for the buildup.
The NFL’s extended NFT virtual commemorative ticket step will cover every first-week game, initiating with the Buffalo Bills vs. Los Angeles Rams game at SoFi Stadium on September 8. Furthermore, during the season, each of the 32 teams in the league will offer NFT ticket stubs for at least three home games.
Abby Desai, a member of the NFL’s Club Business Development team, spoke that all of these NFT experiments are still in the test and learn phase. But they wanted to assemble something that all 32 teams could take part in and present to their fans in their respective communities.
Also read, Paris Olympics 2024 may sell tickets as NFTs
NFT Tickets in NFL
Last season, the NFL contained NFT collectibles for 21 regular-season games, 12 playoff games, the Pro Bowl, and the Super Bowl. The league articulated that over 500,000 NFT ticket collectibles were handed out during the season.
This season’s virtual memorial tickets NFTs will be “coined” on Flow, which utilizes the same blockchain technology as the NFL. Last season’s NFT ticket stubs were printed on Polygon blockchain. For the NFL Draft NFT collectibles in April, the league and Ticketmaster changed to Flow.
An NFT is proof that you possess a digital product, like a piece of art or a collectible. With a trading volume of $25 billion in 2021, the NFT market blasted, and sports collectibles like NBA Top Shot assisted in spreading the idea of tokenized digital treasures to a wide audience.
Last season, each Ticketmaster account that purchased tickets to a qualifying game got one NFT, no matter how many tickets were acknowledged. Desai says that this time, each ticket can be swapped for the same amount of NFTs.
In addition, Desai told that the league’s NFT program had huge participation last season and that NFT stubs allow collectors to fill in the gap as the league shifts away from paper tickets and toward mobile ticketing.
Virtual ticket stub holders can trade their NFTs on a Ticketmaster marketplace, and Desai conveyed that the league had secondary demand during the first season. Desai stated that the league would “keep an eye” on resale injunction because there were almost five times as many qualifying standard season games this year and more NFTs were handed out for each game.
The NFL’s NFT stubs are digital souvenirs that can be preserved or sold, but there is a growing tendency in the NFT industry to make them more useful by giving access to particular services and events. Desai also mentions that the league would “continue to look at” other use cases, such as the prospect of extra utility or even complete NFT-based ticketing.
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