National Hockey League (NHL) Joins World of Web3

The National Hockey League entered Web3 last week, informing a league-wide partnership with Sweet, a digital collectibles trading platform. The multi-year deal will make products that appeal to all NHL fans, as per the statement from the league.


Here is a quick glance at what hockey fanatics can expect from the partnership:

  • Dynamic NFTs, where the collectible modifications form according to player performance
  • A “trophy room” where collectors can exhibit their NFTs
  • Video clip NFTs, are likely identical to Dapper Labs’ NBA Top Shot and NFL All Day
  • A “gamified collecting experience” with quests and the capacity to earn rewards

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Insights into NFT Partnership between NHL and Sweet

Dave Lehanski, an NHL executive vice president, conveyed that the league took a substantial amount of time to analyze the market and establish a “fan-first strategy.” Further, he added that the goal for the NHL is to bond with fans in the most authentic and engaging way possible.

Tom Mizzone, the CEO of Sweet, expressed that the company has already curated some visually spectacular action-packed moments. It will also use gamification to specify an engaging and unique relationship between the digital collectibles and experiences.

However, there is no word on what blockchain the NHL will mint its NFTs on, but given the choice of Sweet as an official partner, Polygon or Tezos are potential options. The NHL has also said that minimizing the environmental effect of its NFTs is critical.

NHL fans who are looking to fetch their hands on some collectibles will have to wait a bit longer: The NHL and Sweet plan to reveal the new trading platform in October of 2022.

Sports Industry is serious about NFTs

Very few industries have taken NFTs seriously like sports. Most major sports leagues formed collaborations or released collections long before the NHL. Here are three instances of how the other sports leagues have made inroads into the NFT space.

The NBA has been the most active league in the NFT industry. In addition to its partnership with Dapper Labs to create NBA Top Shot, it has released an NFT collection called “The Association.” These dynamic NFTs changed impressions depending on the playoff performance of the featured player.

The NFL has also been active in NFTs. During the fall of 2021, it informed a partnership with Dapper Labs to produce NFTs based on in-game highlights. However, the platform is still in beta mode, and NFT collectors on Twitter raved about it during the NFL season.

Finally, the MLB has also been a player in the NFT space. It teamed up with Topps to create a line of NFT trading cards and recently collaborated with Sorare to build an MLB NFT game.

We will have to wait and see how the NHL NFT experience proceeds, but there’s no doubt that the link between sports and NFT continues to get stronger despite the recent market crisis.

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NFTHI does not recommend any kind of Investment in NFTs or NFT trading. All the strategies are merely educational references.

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