Meta will test NFTs on Instagram Stories using Spark AR 

Meta also stated earlier this week that it will collaborate with other technology businesses to establish a Metaverse standards organization. 


Meta, the parent company of Instagram, said on Wednesday that it would begin testing NFTs using its virtual reality platform Spark AR on Instagram Stories. 

Mark Zuckerberg, Facebook’s chief executive officer, said, “We’re extending our test so that more artists from across the globe may exhibit their NFTs on Instagram.” “Artists and collectors will be able to share their digital treasures across Facebook and Instagram once we begin rolling out the capability on Facebook with select US creators at a later date,” the firm claimed in a release. 

Additionally, Zuckerberg affirmed that Facebook would embrace NFTs in the future: 

People will soon be able to cross-post on both Instagram and Facebook, beginning with a select set of US artists. Soon, we will also test NFTs on Instagram Stories using SparkAR.” 

Meta introduced digital collectibles in May, describing them as “a brand-new method for consumers and artists to share NFTs on Instagram.” 

Must Read, Instagram to support NFTs from Ethereum, Solana, Polygon

Meta also stated earlier this week that it will collaborate with other technology businesses to establish a Metaverse standards organization. The organization wants to produce a unified philosophy for Web3 and the Metaverse and create the next iteration of the web. Adobe, Epic Games, Microsoft, Nvidia, and Qualcomm are among the firms that have joined the campaign; Apple is conspicuously absent. 

Meta is not the only organization attempting to incorporate NFTs. It follows in the footsteps of major social media rival Twitter, which added NFTs to its platform in January. Twitter’s support for NFTs enabled users to connect Ethereum-based wallets to their accounts and display NFT artwork as profile images. eBay just bought KnownOrigin, an Ethereum-based NFT marketplace, boosting its Web3 presence. Existing DeFi firms, such as Uniswap, are starting to enter the NFT and metaverse marketplaces, as seen by their recent purchase of the NFT aggregator Genie. 

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