Disney announced on June 3rd that Mark Bozon, formerly of Apple, would serve as the division’s vice president for “Next Generation Storytelling,” which focuses on the metaverse. As Apple Arcade’s games creative director, Bozon was hired by Disney.
Bozon joins Disney after working for Apple’s games business for the last 12 years. Bozon was formerly employed at IGN, where he held a variety of responsibilities before joining the Apple team.
Late in May, Bozon intimated on social media that he was changing careers. He indicated he was leaving Apple, but he simply said he was going to a “dream job” when asked about his future.
The Next Generation Storytelling department of Disney is focused on exploiting Web3 technology to develop new experiences for consumers. New metaverse strategies are being developed in several business categories, such as:
Disney execs As the head of Next Generation Storytelling, Mike White is also responsible for recruiting Bozon. In his 10 years at Disney, White has concentrated on incorporating the metaverse into the company’s overall strategy. ‘
Disney was looking for an “NFT specialist” a few months ago. Whether Bozon’s hiring was related to this job opportunity is unclear.
It’s time for Disney to become a little more serious about Web3
While Apple has been coy about its interest in Web3 technologies like the metaverse and NFTs, Walt Disney Company hasn’t. It’s true that Disney CEO Bob Chapek recently stated that the metaverse may represent a “new paradigm” in how the Burbank-based company “engages” with fans.
Disney has already started testing the metaverse at its theme parks, despite the fact that its Next Generation Storytelling is still under development. Like the virtual reality Star Wars experience that Disney and Meta just developed at Walt Disney World. With the aid of Snapchat, Disney also provides augmented reality picture lenses throughout its parks.
Bob Iger, the former CEO of Disney, looks to be optimistic about NFTs, in-game avatars, and the metaverse. Investor Bob Iger recently stepped up as an adviser to Genies, an app that focuses on avatar-based communication.
Perhaps Disney will even transfer its famous theme parks into the metaverse. A “virtual-world simulator” trademark has been filed by Disney in 2021, despite the company’s refusal of these ambitions.
The future of Disney in Web3 is still up in the air, but it is clear that the company does not want to be left behind.
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