Liverpool FC has extended its current partnership with Sorare. The player-owned NFT fantasy sports game is now the official global partner of the Reds.
LFC first teamed up with the platform last year when it was launching digital cards of first-team players on Sorare’s platform. The cards include some of the top players – Trent Alexander-Arnold and Virgil van Dijk.
Liverpool FC x Sorare Deal
This latest deal will see Liverpool Football Club collaborate with Sorare on multimedia fan content. Both the parties are set to release new unique experiences for Reds fans and Sorare’s managers. All LFC stars will continue to be available as digital cards in Sorare’s game for fans, collectors, and players to collect, trade, and contend with.
The first-of-its-kind collaboration that also provides better opportunities for Liverpool FC to engage new fans across the globe via Sorare. The platform has users spread across 185 countries.
Sports collectibles have long allowed fans to celebrate their love of football and with Sorare they can now experience a new world of online fandom, where they can own and manage cards of their favorite players and grind their passion for the game.
The exclusive partnership is the latest in a series of major landmarks for Sorare, which now has more than 2 million users worldwide and 280+ partnering sports organizations – including top leagues such as La Liga, the Bundesliga, Serie A, and Major League Baseball.
Ben Latty, commercial director at the Club, stated that at Liverpool Football Club, we’re always aspiring to pioneer new technologies for our fans, with the aim of sweetening their experience and making them feel as united as possible to this club.
The commercial director also mentions that they were thrilled to extend the partnership with the platform and move further in bringing exciting new endeavors to their fans.
Michael Meltzer, head of business development at Sorare, asserts that Liverpool FC is one of the world’s most iconic and prestigious clubs, a footballing juggernaut with a remarkable history and one of the biggest and most passionate fanbases in the sport. Michael adds that they are beyond excited to expand their partnership with such a historic club that is just as committed to innovating to convey authentic experiences to their fans as they are. Thanks to this exclusive deal, fans from across the world will be able to use Sorare to get even nearer to the Reds they love i.e. from Virgil van Dijk to Thiago to Trent.
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