Keanu Reeves set to enter into the NFT Space

Hollywood actor Keanu Reeves and his partner Alexandra Grant have united in the efforts of a foundation focusing on NFTs and art in the metaverse, the Futureverse Foundation.

keanu-reeves-nft-and-art-foundation
Keanu Reeves and Alexandra Grant

The Matrix and John Wick star wants us to know that he and Grant (a visual artist) are serious about NFTs. Frankly, he means it. The Futureverse Foundation, according to reports is a new charitable organization of Keanu Reeves and Alexandra Grant that will support artists to create and sell their work in the metaverse as NFTs. Nonetheless, they haven’t told us what that means. The famous pair are suggesting the nonprofit. The foundation is looking to augment access to the metaverse, particularly for artists from underserved backgrounds, and is leaning on the fact that NFTs will be a legitimate form of art that has actual value rather of just an abstract concept that can be readily reproduced as counterfeits.

Grant, conveyed that she feels like the Futureverse Foundation is a proposal. If we do have this opportunity of building a new economy of cultural exchange, how do we? She added It’s new for all of us to be thinking about the partnerships between the art world, Hollywood, and tech coming together in this really beautiful way.

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Is Keanu Reeves interested in NFTs? 

Keanu Reeves certainly isn’t interested in NFTs: At least he was not six months back when he was asked about them. In an interview with The Verge in December 2021 to promote The Matrix: Resurrections, Reeves was more than uncertain about the rise of the NFT tokens. The actor was reserved when initially asked about his curiosity about cryptocurrency, explaining that a friend bought him some crypto, but he had done nothing with it. As the conversation spun to NFTs and digital scarcity, Reeves stated with a smirk that NFTs are “easily reproduced,” right before crouching over and letting out a high-pitched giggle. On the positive side, Keanu Reeves did say that he wishes that Facebook would keep its paws off the metaverse, so I guess that’s a win, even if it seems unlikely.

The Matrix movie was released in 1999 as a critical critique of a dystopian world where people are literally harvested for their energy while jammed into a run-of-the-mill suburban digital landscape. Now here we are in 2022, having deep conversations about how to profit from a digital world, conversations which now include the star of said critique. It’s actually a deliriously full-circle moment. It remains to see how this initiative from Keanu turns out to be. 


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