Hyundai unveils roadmap for IONIQ Citizenship for IONIQ NFT Holders

Hyundai Motor Company today presented a clear roadmap of IONIQ Citizenship, a utility package for holders of the IONIQ 6 NFT Collection.

Informed on July 14, the same day as IONIQ 6’s world premiere, the IONIQ 6 NFT Collection was the second official NFT Token set issued by Hyundai Motor to date. This new collection is designed to provide new experiences and value to Millennial and Gen Z consumers. Based on the personalized customer experiences that drivers and passengers can look forward to with Hyundai’s latest ‘Electrified Streamliner’, the company intends to expand IONIQ 6’s electrified experience in digital space.

Hyundai’s IONIQ Citizenship: What does this mean for NFT Holders?


The IONIQ Citizenship, an NFT membership program, delivers IONIQ 6 NFT owners with exclusive experiences and utilities. Further, the program also provides functional values in the real world, the IONIQ Citizenship seeks to expand the domain of unique electrified customer experiences provided by the IONIQ lineup to the digital space that has no physical constraints. Exclusive access to digital spaces, unique digital content, and physical items related to IONIQ 6 are included. (Note: Some of these utilities may vary by rarity).

In addition, the innovative IONIQ 6 experiences will be extended via different partnerships. This will start with virtual fashion items giveaways and premier VIP access on ‘Planet Hyundai,’ Hyundai Motor’s virtual space that is unlocked on ZEPETO, the global metaverse platform, on July 14th in collaboration with Naver Z. Plus, the owners will have the chances to redeem a gift card for a physical custom phone case from NFTYC i.e. NFT Your Case, the world’s foremost NFT phone case manufacturer, a part of global tech accessory brand CASETiFY. The company will then slowly present an interactive virtual space for an exclusive event, ‘IONIQ Digital Garage,’ for NFT holders.


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About IONIQ 6 NFT Collection

The IONIQ 6 NFT Collection reflects personalized customer experiences that are satisfied with the flexible interior. The company allocated 5,000 IONIQ 6 NFTs in six different themes. These include Stress-Free Driving, Fun Driving, Work, Socializing, Healing, and Entertainment.

Each of the IONIQ 6 NFTs has unique art, created in a generative format that randomly fuses various backgrounds, exterior colors, and objects that can result in tens of thousands of varieties. The NFT backgrounds illustrate IONIQ 6’s conscious interior space and are encouraged by newly-implemented Dual Color Ambient Lighting. Further, four NFT-exclusive colors of IONIQ 6 emphasize the futuristic design of IONIQ identity.

Hyundai Motor circulated the IONIQ 6 NFT Collection by airdrop for free rather than sales to lower the barricade to entry for more people to partake in the unique experiences. 

Thomas Schemera, Executive Vice President, Global Chief Marketing Officer, and Head of Customer Experience Division, Hyundai Motor Company mentions that- Hyundai Motor has constantly explored new methods to connect and involve our customers. The IONIQ 6 NFT Collection is a significant endeavor to expand the boundary of NFTs from simple acquisition and possession to experiences and storytelling. Thomas also adds that the company hopes to improve the connection with customers and interact in a more creative way, based on the unique value of the IONIQ lineup and they will continue to provide “phygital” i.e. physical + digital experiences that connect the real world and the digital world for the new generation of customers who are more accustomed to digital technology.

Here is the latest update on IONIQ 6 from Hyundai,

Hyundai Motor will continue communicating about the IONIQ lineup’s innovative experiences through ‘Capsule IONIQ,’ an NFT newsletter to bolster relationships with the NFT community starting from August. Motivated by the capsule collections of fashion brands, Capsule IONIQ will tell stories about IONIQ in an exploratory format.

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