Gucci has collaborated with SuperRare to launch the Vault Art Space, an online exhibition showcasing the work of modern artists using non-fungible tokens (NFTs) and other forms of digital art. The new marketplace is devoted to selected NFTs and is meant to support a variety and contemporary art pioneers.
The first exhibition, titled “The Next 100 Years of Gucci,” will include a selection of NFTs that turn the codes of the fashion house’s past and present into signs of its future.
Alanna Vanacore, Alex Trochut, Alien Queen, Aliendope, Antoni Tudisco, Drew Young, eBoy, Kris Andrew Small, Tyler Spangler, VEXX, and Slam J are among the 29 artists selected for the NFT compilation.
Gucci and SuperRare will host three Twitter Spaces for the launch of “The Next 100 Years of Gucci.” Rowynn Dumont, a philosopher, artist, curator, and writer, will converse with artists on the creation and acquisition of art in the contemporary landscape. The discussions will be archived on the Gucci Podcast for subsequent listening.
The exhibition will be offered directly from the Vault’s website in three releases between June 23 and July 1, July 7 and 15, and July 21 and July 29 of 2022. All NFTs will be sold using Ethereum (ETH).
Although this is the Vault Art Space’s first project, it is anticipated that it will be a venue that frequently exhibits NFTs and Web3 artwork.
Gucci Begun to Maintain Web3
Gucci’s most recent NFT decline should not come as a surprise to anybody who has been paying attention. The Italian luxury fashion firm has been particularly active on Web3 during the last six months.
Gucci collaborated with Superplastic in February to develop a limited collection of NFTs that combined digital elements with real-world products. People who bought the NFTs got a ceramic sculpture designed by two prominent Superplastic artists and featuring Gucci-inspired graphics.
Shortly afterward, Gucci made Web3 news by acquiring property in The Sandbox, a prominent decentralized metaverse. It intends to extend its online concept shop Gucci Vault into the metaverse, where it can create more immersive experiences, using the plot of virtual land. Additionally, Gucci stated that it would accept bitcoin payments at five physical sites in the United States.
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