Gordon Ramsay’s famous reality show Hell’s Kitchen is entering the metaverse. The British chef is bringing the new experience with a partnership with The Sandbox.
The partnership will bring Hell’s Kitchen restaurant experiences to ITV’s LAND in The Sandbox’s virtual world. The metaverse will include assets like Gordon Ramsay avatars. Ramsey himself too will play a significant role in the partnership.
Gordon Ramsay x The Sandbox
Sandbox mentions that they are proud to be teaming up with ITV Studios to bring Gordon Ramsay’s award-winning reality show Hell’s Kitchen to The Sandbox metaverse. Hell’s Kitchen has traversed 24 territories globally. The show is in its 20th season in the US.
Through the collaboration, Hell’s Kitchen restaurant experiences created with input from Ramsay will be hosted on ITV’s LAND in Sandbox. In addition, Hell’s Kitchen-themed assets, including limited edition Gordon Ramsay avatars, will be open down the line for players and creators to retain their own original experiences.
Also read, The Sandbox is set to build “TIME SQUARE”
Hell’s Kitchen is a five-time Emmy-nominated reality show in which aspiring chefs contest the possibility to run one of Ramsay’s eateries. The Hell’s Kitchen restaurant setting, seen in a new teaser video, will represent the first experiences based on cooking themes to appear in The Sandbox metaverse.
Speaking about the partnership, Ramsay said that there is nothing more compelling to him than chartering new territory, whether that is creating a signature dish, a new restaurant concept, a new show, or now a virtual experience in The Sandbox. The Chef adds that he has been fascinated by The Sandbox and its offering in the metaverse. In addition, Ramsay also emphasized that he couldn’t think of a better platform to bring the high energy of Hell’s Kitchen restaurant and brand.
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