Google Cloud Announced a Web3 Division

Google Cloud aims to compete in Web3.  

Google-Cloud-Web3-Division-Announcement

According to Google Cloud’s VP Amit Zavery, the American tech giant Google now has a Web3-focused team in its Cloud division. James Tromans, who has prior experience at Citibank, will serve as the head of Google Cloud’s new Web3 group. 

There is no specific information on what Google Cloud plans to do in the Web3 space, but it occurs that they are most interested in back-end services. Google Cloud appears to be functioning on tools and software solutions for Web3 developers and node operators. 

Initial reports suggest that Google Cloud’s Web3 services could function across multiple platforms. For example, Web3 developers could use Google’s Web3 tools on contending clouds like Azure or AWS. 

In addition to this info, Amit Zavery made it clear that Google Cloud isn’t interested in getting “directly” involved in the cryptocurrency market. There was also no comment on NFTs or the metaverse in Google Cloud’s Web3 memo. 

Earlier this year, Google’s CEO Sundar Pichai expressed that the company was curious about exploring blockchain-related innovations and creating new services for Web3 developers. Google has also shown extraordinary interest in creating metaverse-enabled products like Google Glass.

However, some reporters believed that Google was getting into the NFT market when it filed a patent for “Non-Fungible Planet” with the USPTO. But, it seems that Google wanted to use this term to promote conservation this Earth Day.  

How does FAANG Feel about Web3 Domain? 

Of the big tech companies often comprised in the acronym “FAANG,” Facebook is commonly viewed as the most open-minded company embracing Web3 technologies. Numerous articles contend that Facebook’s rebranding as “Meta” was the point when the term “Metaverse” entered the mainstream domain.

This means, amongst other American tech companies, Meta Platforms is the most passionate about Web3 innovations.  There are reports suggesting that Meta opened up a physical metaverse store in California. CEO Mark Zuckerberg also tells that NFTs will soon be available on platforms like Instagram. 

Regardless, just because Meta is the most articulated adopter of Web3 doesn’t imply that the other FAANG companies are sitting on the sidelines. Apart from Google, companies like Netflix, Amazon, and Apple have also expressed their interests in different aspects of Web3 domain.

In our recent news, we have cited, that Netflix partnered with the NFT platform Candy Digital ahead of the season 4 launch of their hit series Stranger Things. Amazon’s CEO Andy Jassy also indicated that the e-commerce site could soon launch an NFT market of its own.  

Microsoft doesn’t fit the “FAANG” acronym. But, is definitely interested in the promise of Web3. In fact, Microsoft bought Activision/Blizzard to strengthen its metaverse gaming division. Microsoft has also presented metaverse features through “Mesh” on Microsoft Teams.

It may seem like a few big tech brands are silent on blockchain tech, but deep down they’re all likely working on Web3 strategies.


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