Web3 trademark applications have been submitted by the corporation that owns the rights to Gatorade.
The two apps cover the name “Gatorade” and the G-shaped orange, black, and white emblem. If authorized, the trademarks would cover “virtual beverage items,” which include digital material like artwork, writing, and non-fungible tokens, among other things.
Twitter user Josh Gerben was the first to break the story. On April 27th, Stokely-Van Camp submitted both of its petitions to the appropriate authorities. The U.S. Patent and Trademark Office typically takes six months to accept or refuse trademark applications.
Here is the tweet,
If the USPTO approves the trademark applications, Stokely-Van Camp hasn’t said what they’d do. The firm was one of the first Gatorade producers and suppliers. PepsiCo bought the Quaker Oats Company in 2000, and Gatorade became a PepsiCo subsidiary.
A virtual beverage war with Coca-Cola seems to be brewing in the wake of Stokely-Van Camp’s trademark filings. A “pixel-flavoured” Powerade and a companion game for Fortnite have been published; however, the beverage manufacturer hasn’t divulged its metaverse aspirations. PepsiCo and Coca-Cola may soon find themselves locked in a new struggle for sports drinks in the metaverse.
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For many companies, trademark applications are the first step toward Web3 implementation.
The metaverse continues to be a trendy issue, but many corporations want to take a more cautious approach. For the most part, businesses are doing their due diligence by filing trademark applications. Intentions are conveyed to customers in this way, and they don’t take a lot of resources to implement.
In the last few months alone, Hooters, Victoria’s Secret, L’Oréal, American Express, New York Stock Exchange, NBA, Walmart, and McDonald’s have all submitted bids.
The trademark applications of the firms mentioned above are very similar, even though they come from various sectors. Non-fungible tokens, virtual or digital objects, and diverse file kinds like music or video are the most often referred to. It’s an excellent example of the Gatorade trademark application in this regard. Instead of creating a new product, they want to trademark the existing one for metaverse usage.
Gatorade’s move into Web3 comes at an exciting time since it did so before PepsiCo made its Web3 ambitions apparent. Web3 and its virtual beverage offering will have to wait until it sees the day’s light. Decentraland Fashion Week and the NFT subculture have generated a market for digital items, though.
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