Gary Vaynerchuk Proposes a Trademark Application for the ‘Vayner3’ NFT Consulting Arm

The influence of Gary Vaynerchuk, who is already very prominent in the NFT area, might be bolstered by the business.

gary-vaynerchuk-submits-trademarks-for-vayner3-a-nft-consulting-firm
Gary Vee

Gary Vaynerchuk is hardly a novice at identifying patterns. He was one of the first to see that his family’s wine company might be expanded by using the internet. Then, he created Resy, one of the world’s first successful restaurant reservation software systems. Today, he serves as the chairman of New York-based VaynerX, where he gives his clients his distinctive insights on online and social marketing. Following VeeCon 2022, Vaynerchuk made a fearless proclamation: non-fungible tokens, also known as NFTs, and decentralized blockchain technology will be the world’s most significant technological advance.

According to a trademark application submitted on May 25, entrepreneur and non-fungible token (NFT) influencer Gary Vaynerchuk will start his very own NFT consultancy arm.

According to the registration, the firm would offer “technical consultation in non-fungible tokens, cryptocurrencies, and other metaverse and Web 3 activities and assets,” according to the roster.

Along with his VeeFriends NFT collection, the NFT-gated restaurant “FlyFish Club,” and the VeeCon conference (which took place in Minneapolis two weeks ago), the company would be the most pristine addition to Vaynerchuk’s growing array of NFT ventures, which would be listed under “Vayner3.”

In addition to this, the firm will deliver what it refers to as “advertising, marketing, and promotion services” with NFTs. These are all regarded as current specializations of Vaynerchuk’s brand as an influencer in the sector.

Although NFT consultancy businesses are frequently accused of aggravating the money-hungry aspects of the industry, Gary Vaynerchuk’s reputation has a flair for transcending stigma as one of the few influencers to escape criticism after moving to NFTs. Vaynerchuk’s reputation has a knack for exceeding stigma.


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