Upland informed today of a strategic alliance with FC Porto to bring European football to the metaverse. Altogether the two parties are looking to shape the future of fandom in the metaverse. This will contain different NFT collections and a virtual football stadium.
Everything to know about FC Porto’s entrance into the Upland Metaverse
FC Porto, winners of Portugal’s 2022 Primera Liga, is set to break new ground in the Upland metaverse. This new partnership will see the Portuguese football club build a virtual stadium in Upland, as well as create a collectible team and player NFTs.
Particularly, the Upland metaverse maps to the real world. As a result, FC Porto’s entrance into Upland will see the opening of the Portuguese city of Porto in the metaverse. This indicates that fans will be able to purchase NFT properties that are mapped to their real-world addresses. The centerpiece of this initiative will be the construction of Estádio do Dragão (Dragon Stadium) in Upland.
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These first suites of NFTs of a European football club – will be a significant draw for fans as well. To that extent, fans will get to collect and trade NFTs in Upland. The platform’s distinctive mechanics will even incorporate player-owned and operated shops on the metaverse’s virtual properties.
Enthusiastic fans won’t have to wait too long to enjoy their team’s virtual initiatives. In fact, the first phase of the FC Porto rollout in Upland will occur during the 2022/23 season.
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