An audiovisual digital artwork recreating FC Barcelona’s legendary player Johan Cruyff’s legendary stadium moment on 22 December 1973. The iconic Dutch player ‘flew’ through the air to score a spectacular goal against the Atlético Madrid goalkeeper Miguel Reina. The auction will be at Sotheby’s, the world’s premier destination for art, luxury, and collectibles. The NFTs will be presented in a hybrid online-live auction and will comprise the one-of-one animated edition of In a Way, Immortal, as well as another four NFTs that will each contain a still image from the animated version, which seizes an iconic moment of the legendary goal.
The high-end piece, dubbed In a Way, Immortal is inspired by a quote from Johan Cruyff- was built by the Club in collaboration with BCN Visuals. BCN is a strategic innovation partner and Digital Superstudio that created the NFT’s cinematographic aesthetic. The buyer of this unique NFT artwork will also be gifted a number of VIP Club-based advantages and experiences and will be named a Barça Digital Ambassador. The project was possible with the involvement of the World of Johan Cruyff.
About In a Way Immortal NFTs
In a Way, Immortal is the first NFT in a collection of ten works that will be illustrated piece-by-piece over the forthcoming months. Each of these NFTs will feature iconic FC Barcelona moments and characters boosting the Club’s legacy and historical heritage. The NFT collection is part of the Club’s clear strategic affirmation to adopt technology and innovation, and in turn, create memorable cultural moments i.e. from the past and present with the aim of both enlightening and motivating its millennial, xennial, and generation Z supporters.
In addition to cultivating loyalty among a younger audience, one of the project’s objectives is to redefine NFTs by creating a premium experiential product into a cinematic adventure. The future owner of this NFT, who will be anointed as Barça Digital Ambassador, will also be able to relish unique Club-based benefits and experiences like access to training sessions.
Further, being the sole owner of the NFT, the Barça Digital Ambassador will be qualified to enjoy different experiences. FC Barcelona will integrate the NFT’s smart contract with a set of utilities such as Meet & Greets, visits to La Masia, hospitality rights for a minimum of five years, the privilege to play at the Spotify Camp Nou, and an official handover of the ball before some friendly matches.
Live Auction Event at Sotheby’s
Bidding on In a Way, Immortal was open from July 21, and it will be sold in a live auction at Sotheby’s New York on July 29. The buyer will have the chance to pay in cryptocurrency i.e. any BTC, ETH, DOT, USDC, or fiat currency.
For interested bidders exceeding New York, online bidding will be available during the live auction. Check out this sotheby’s website for more details…
Remarks from FC Barcelona’s President and Johan Cruyff
Joan Laporta, President of FC Barcelona
Laporta conveys that with more than 400 million followers on social networks Barca is continuously opening new ways to connect with their fans, and they believe that with the Club’s new NFT strategy they have found a remarkable opportunity to continue growing and consolidating the Barça brand.
The president also adds that they were honored to feature Johan Cruyff in their first FC Barcelona Masterpiece In a Way, Immortal, with Johan maintaining such a huge influence on FC Barcelona and on modern Football as it is played today in general. This being seized in such an artistic way is a great form of paying tribute to Johan Cruyff, this iconic moment, and to the whole legacy and historical heritage of FC Barcelona.
The NFT In a Way, Immortal will be permanently linked to my father’s legacy. He would have been fascinated to see that one of his most stunning goals with FC Barcelona has been the inspiration to make this unique piece of digital art that we hope will be enjoyed, admired, and remembered forever.
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