Crypto Cannabis Club: The Metaverse Dispensary
As more states keep adopting legal marijuana for medical and recreational use, dispensaries are popping up all over the United States. These dispensaries even show up in the metaverse.
One such dispensary designed by the creators of the Ethereum is NFT profile picture project Crypto Cannabis Club. This dispensary just launched in time for the 4/20 “holiday” and is available to explore in Voxels through a web browser.
Lodged alongside virtual NFT art galleries on Voxels’ Neutron island, the virtual Crypto Cannabis Club is an enormous venue that features a grow house with pixelated plants, a screening room with a Twitch stream on the wall, and various real-world weed brand logos all over the place. Like the hit game Minecraft, it holds a boxy and sort of lo-fi appeal.
Although it’s also sparse and sterile. Unlike the real-world dispensaries, the metaverse version has been totally empty every time visited. Along with no real players dangling out, there are no A.I. workers standing by, and the Twitch stream has been offline each visit. It’s just so quiet out there. In fact, the whole area in Voxels seems somewhat lonely.
Instead, the virtual locale requires people present; it needs like-minded community members that can bring the vibes. Otherwise, it will be nothing but a simple 3D website that you can walk around, then click through to 2D sites to actually visit the brand partners and purchase products.
The 4/20 launch party evidently showcased the effectiveness of a virtual meet-up spot, as members of the Crypto Cannabis Club hung out, talked, listened to live music from a DJ, and without a doubt celebrated the occasion with their own separate supplies. The Club also plans to host movie nights and virtual speakers, to give the Voxels venue more enduring functionality.
Hunter stated that the space is also reasonable for showcasing branding from its nearly two dozen cannabis industry sponsors, like Marley Natural and Neptune Seed Bank. This provides product discounts in turn to NFT holders.
Anyone can simply visit the metaverse space in Voxels, but the NFT acts like a membership pass to access bargains and enter real-world meetups. An NFT operates as a deed of ownership to an item, such as a profile picture, collectible, or video game item, and it can also have a utility like say – access to gated virtual and real-life experiences.
The Club has its own ingrained marijuana products and California residents can order and have them delivered through a link embedded in the metaverse space.
When Weed meets Web3
For Hunter who was previously COO at musician Willie Nelson’s weed brand, Willie’s Reserve, the Voxels dispensary is a first step for the cannabis industry into a premature world of the metaverse.
He imagines it becoming “more of a transactional space” as technology improves, potentially indicating a future ability to buy products without leaving the world. Hunter also wishes that industry partners pitch their own metaverse experiences that can potentially be combined within the Club space.
Hunter also jokes by saying that they don’t necessarily want Mark Zuckerberg’s version of the cannabis community in whatever awaits them in metaverses, because they really look at this as a way to try to influence what that cannabis community is going to look like, and the type of experiences that they’re going to hold.
This isn’t the only metaverse dispensary that Crypto Cannabis Club is extending, either. While Voxels was an exemplary starting point due to the comparatively low cost of its NFT land plots, Hunter expressed, that his team is also forming a dispensary for the upcoming game The Sandbox.
He conveyed some concept artwork and stated that it will have better of a video game influence, corresponding with the vibe of the persistent online world that features spaces from celebrities and brands such as Snoop Dogg, Adidas, Steve Aoki, and The Smurfs. That space is scheduled to launch later this summer, he expressed, even though the game actually doesn’t have a firm release date.
Crypto Cannabis Club is not the lone Web3 project to launch a metaverse dispensary.
Some previous instances include one in Voxels from Higher Life CBD, which similarly presents an ordering option with delivery, as well as Kandy Girl in Decentraland.
There are a wide collection of weed-themed NFT projects out there, going from NFT-funded animated series Stoner Cats from actress and producer Mila Kunis, to profile picture collections like Stoned Ape Crew and Best Buds. Images from Bored Ape Yacht Club NFTs which share IP rights with owners are even being used for physical weed packaging.
Crypto Cannabis Club’s own physical marijuana products also deliver a real-world crossover. Individually each package has an RFID tag enclosed, and when scanned, it lets the buyer mint a free NFT of the packaging artwork. It’s a way to engage folks who are cannabis consumers and to support them to educate about NFTs explains Hunter.
The project has had various real-world events to date, plus members are developing their own local chapters around the country and internationally, as well. Hunter also mentions that they are getting together in person to hang out and socialize, definitely to consume cannabis, and just to vibe. He also suggests that it will be amazing to see that kind of grassroots thing will happen.
But now with a metaverse locale, the project has the option to overpower physical boundaries and host meetups in the metaverse at its virtual dispensary. Hunter emphasized that many cannabis users are also into gaming and that the metaverse or something of a video game version of the internet—provides a perfect crossover of those interests.
The metaverse is going to have early adopters who are cannabis consumers or at least the ones that, are cannabis-friendly, says hunter, and because having said that he also believes that there’s going to be a natural attraction that will be mutually beneficial.
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