Decentraland: Mtn Dew to host Esports Tournament Watch Party

Famous drink brand and prominent sports/Esports sponsor Mtn Dew is driving its way into the Decentraland metaverse. Mtn Dew will be taking over Decentraland from July 14th to July 17th, with PepsiCo Labs, esports powerhouse NYXL, and the Call of Duty League. Primarily, the fan event will be a live watch party for the New York Subliners Major IV CDL tournament.

You may find this useful, Metaverse company Infinite Reality acquires esports company for $470 Million

Mtn Dew x NYXL Experience in Decentraland


The MTN DEW-branded virtual space in Decentraland from July 14-17 is going to be the brand’s first involvement in the metaverse. Over the period of four days, MTN DEW and esports fans will be able to watch a live stream of the New York Subliners Major IV tournament. What’s more interesting, is that there will be a number of Mtn Dew-curated vibes for fans to relish when the action is over.

Chief marketing officer, MTN DEW. O’Toole mentions that the Decentraland event is about their dedication to connect with DEW Nation in new and innovative ways.

The marketing officer also adds that this event works because MTN DEW fans convey that they are always looking for possibilities to engage with the brand, and Web3 opens up entirely new ways to do that. The brand also believes that fans will like what they see, and there is more to come. 

The immersive MTN DEW and NYXL experience in Decentraland will not just feature the New York Subliners, but also all of the CDL teams contesting. Apart from the competition, there will be a number of great activations. This list will include DEW-themed wearables and virtual mini-games.

To clarify, fans will have an opportunity to win an RTFKT Clone X NFT. In fact, the offer is a VIP trip to the 2022 CDL Champs tournament in Los Angeles this August. If you desire to be in the running, you can uncover the rules and details on the website.

When it comes to its entry into web3, Mtn Dew is in safe hands with Decentraland. As a matter of fact, The Mtn Dew and NYXL Decentraland event are the first in a series of Web3 activations that Mtn dew parent company PepsiCo will be following in the future.

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