Chris Brown a superstar R&B and hip-hop artist recently dropped an NFT collection in convergence with his new album Breezy.
The NFT collection is called “BREEZYVERSE,” and it has 10,000 3D animated NFTs with sound and visual effects that differ in rarity. The NFT collection went on sale Friday and is currently being minted on the Ethereum blockchain.
The NFTs will come with premier utilities to be rolled out over Brown’s upcoming tour. Some benefits would include VIP concert tickets, music video wardrobe access, meet and greets, and some of Chris Brown’s original artwork.
In his Instagram post of Brown, one of the rarest NFTs in the collection comes with the “Supreme jacket” he wore in his “Go Crazy” music video.
His new album Breezy, which fell on June 24th, has 24 tracks and features guest appearances from artists like Lil Wayne, Normani, Lil Baby, and many others. It is Chris Brown’s 10th studio album and according to the artist, he went through 250 songs to pick the final titles that went on the album.
Chris Brown, who is an avid promoter of Web3, stated that he was excited to connect with fans for the NFT drop.
Musicians tap into Web3 Domain
Chris Brown is not the only musician making moves in the Web3 domain. There are other superstar musicians who have dropped Web3 projects. Snoop Dogg, Eminem, Steve Aoki, Pharrell Williams, French Montana, the Weeknd, Paris Hilton, the list is long. However, Snoop Dogg is the most bullish on Web3 and regularly emerges in News headlines covered by NFTHi.
Given the advantages Web3 and blockchain technology equip to musicians, it should come as no wonder that artists are taking benefit of these emerging technologies. Three areas musicians are operating in Web3 include:
Digital assets
NFTs allow artists to mint and sell digital assets in the form of audio files, music videos, album art, and almost any type of digital file. Through smart contracts, artists can acquire royalties on secondary sales.
Ticketing
Some musicians and festivals are utilizing NFTs to serve as tickets to live shows and events, as well as unlock IRL utility for fans, like backstage passes, meet and greets, and premier merchandise.
Metaverse concerts
The metaverse, worlds made for augmented and virtual reality, has become the most desirable venue for musicians to perform through avatars to fans from around the world.
Check out, Charli XCX Roblox Metaverse Concert
There’s no shortage of what can be done in Web3, and we’re just beginning to see the possibilities in music and different art forms.
We’ll have to wait and see how Chris Browns BREEZYVERSE NFT collection turns out. But the 24-track star-heavy album Breezy definitely shows Brown putting a lot of effort into his product. If that kind of dedication to fans is any indication of a successful NFT project, then it should accomplish just fine.
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