The Chicago Bulls are preparing to release a new NFT collection later this month. This collection is said to feature 23 1/1 NFTs. The artworks will be designed by several well-known artists tasked with reimagining this NBA team’s iconic logo.
Chicago Bulls’ Logo and NFT Collection
The logo of the team is a red charging bull’s face with black and white accents. It is unique in that it hasn’t been modified significantly since the team was founded back in 1966. The logo was developed by commercial designer Dean Wessel, who was presented free tickets to a game in exchange for the now-synonymous image. The non-fungible token works won’t replace the logo but are the first official invitation from the organization to foresee a different branding.
The team has operated with 23 artists across the NFT terrain to reinterpret the logo across artistic mediums. Chicago-based artists like Michael Salisbury and NoPattern pay homage to their city alongside global designers like Bobby Hundreds, Gxng Yxng, Blake Jamieson, of Ghxsts, Maliha Abidi, Betty, and Psych from the NFT project Deadfellaz, Varvara Alay, and many others.
Claire Salvo, who reinterpreted the logo using a ballpoint pen on paper mentions that as a ’90s kid, she grew up watching Michael Jordan and Dennis Rodman play, and that it was an era when pro athletes were also becoming pop culture idols. The team, the players, and the era are all so nostalgic for her.
Each piece of art in the Chicago Bulls’ NFT collection is set for minting as a single 1-of-1 NFT on the Ethereum blockchain. The release of these NFTs will be done via Coinbase’s NFT platform. The collection, with the title “The Aurochs,” will be auctioned off on the 22 of Sept. with a starting price of 0.2 ETH, (around $320).
One of the artists, Zoe Rain said that she is a fan of simple yet impactful bold imagery, referring to what drew her to the project. The artist also mentions that the power and stature of the Bull is something respected and revered by all cultures.
Profits from the collection will be divided. The 40% is set to go with the artists and the same 40% going to the Bulls. The remaining proceedings will see the NBA pocket 10% and the final 10% will go to After School Matters, a Chicago-based nonprofit organization, known for providing educational opportunities to Chicago’s youth.
Back in July 2021, The Chicago Bulls formerly released a Legacy NFT Collection. These NFTs consist of several images representing the team’s 6 World Championship rings. The collection offered premier benefits for owners of multiple NFTs, including a “Bull for a Day” VIP meet-and-greet experience & courtside seats.
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