Amber Group teams up with La Liga team Atletico de Madrid for Metaverse

Amber Group will gain from influential branding exposure as it extends the influence of Atlético de Madrid outside of the stadium and into the metaverse via the global expansion of WhaleFin, its customer business. This footballing season, the front of the team’s game kits will feature WhaleFin, the flagship digital asset platform of Amber Group, which delivers cutting-edge, institutional-grade investing tools to everyone.

About Amber Group

Amber Group is a prominent global provider of digital assets. It has setups in Asia, Europe, and the Americas. The company provides an all-around selection of investing, financing, and trading services for digital assets. A few of the well-known investors who support Amber Group are Sequoia, Temasek, Paradigm, Coinbase Ventures, Tiger Global, Dragonfly, Pantera, and Blockchain.

WhaleFin, the flagship digital asset platform from Amber Group, provides users the tools they need to make wealth in the increasingly digital age. WhaleFin is a broad platform that serves as the preferred gateway for digital asset transactions for users of any background. It was developed using the deep institutional and client market expertise of Amber Group.

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Atletico de Madrid Partnership


Amber Group will partner with the Atlético de Madrid Foundation to put corporate social responsibility (CSR) projects and initiatives into motion. This is uniform with the founding principles of WhaleFin as a platform where everyone can contribute to a bearable future. In partnership with Amber Group, WhaleFin will fund noteworthy initiatives and research projects in the area while also supporting public education campaigns about sustainability and conservation.

The Atlético de Madrid supporters’ preferred digital asset gateway WhaleFin will change the metaverse football fan experience. To create “Atletiverse,” a virtual island supported by Openverse, the company’s Web3.0 enablement platform for creators, brands, and businesses, Amber Group will have complete rights. The club’s fan base can expect one-of-a-kind fan experiences. In the metaverse, fans will be allowed to interact with other like-minded fans from around the globe and learn how beneficial digital assets are in both the virtual and physical worlds.

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Amber Group’s CEO, Michael Wu, expressed that for Amber Group, this multi-year partnership is a watershed moment, and they are honored to be working with Atlético de Madrid, one of the best soccer teams in Spain and Europe. This alliance honors their shared commitment to helping others and cultivating a sense of community, values that resonate in both the worlds of sport and cryptocurrency finance.

The CEO also mentions that they look forward to democratizing financial innovation and to creating opportunities for everyone to start their journey with digital assets as the group continues to work toward a more connected and inclusive global economy that facilitates a fair opportunity for all.

Atlético de Madrid’s CEO, Miguel ngel Gil, stated that the partnership is big for the future of Atlético de Madrid because they are partnering with a prominent player in the world of digital finance. This collaboration backs our goal of expanding their digital presence and providing fans with better and more advanced digital experiences. Miguel also firmly believes that Amber Group is the perfect partner to help accomplish their ambitions and would like to thank Michael Wu, the CEO of Amber Group, for his faith and trust in their football club.

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