1998 FIFA world Cup champion Zinedine Zidane becomes an ambassador for the Sorare gaming platform, focused on distinctive digital collectible cards (NFTs). He joins the likes of other French football stars like Kylian Mbappé and Antoine Griezmann. French unicorn valued at 4 billion euros, and Sorare claims about two million players around the world.
After the likes of Kylian Mbappé, Antoine Griezmann, or even Serena Williams, it’s time for former Real Madrid manager Zinedine Zidane. The former French football player, with a more than fluent track record, has agreed to become an ambassador for the game of football as the Qatar 2022 World Cup nears.
This is a real first-class partnership marked by Nicolas Julia, the game’s co-founder. He emphasized that this partnership with one of the greatest footballers in the world is a dream come true for them.
24 years after the first World cup
The contract between the two parties was formalized on Tuesday, this comes exactly after 24 years after the first world cup title of the Blues. Nicolas Julia mentions that he grew up watching Zidane win the World Cup for France in 1998. And here he is now associated with one of its models. Proof that the platform continues its uprise.
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Sorare: A French unicorn
So far Sorare has not promoted but swears that it has more than 1.8 million users worldwide and 250 partner sports clubs and organizations, with setting at the crossroads of very dynamic sectors: unique digital objects to collect (NFTs), which particularly panic auction houses in the domain of art & entertainment, gaming and virtual sports leagues better comprehended as fantasy sports these days.
A potential that has not fled investors
Founded in 2018, the company, established in Paris and New York, in September acquired 680 million dollars i.e. 580 million euros during a record fundraising, which carries its valuation to 4.3 billion. dollars (3.7 billion euros).
After beginning its journey in football, Sorare now has endeavors to expand into American and women’s sports, like its collaboration with the North American Baseball League (MLB).
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